全感官豪华三厢轿车DS 5LS巴黎全球首秀

一个演绎法国优雅设计与精湛工艺的完美舞台；一次汇聚璀璨星光与各界名流的顶级盛会；一场汽车魅力与时尚创意的激情碰撞。2013年12月19日，DS全感官三厢轿车DS 5LS在巴黎卢浮宫首秀，向全球展示了DS品牌首款豪华三厢轿车的独特魅力。

A perfect stage to perform French elegant design and refinement; a top feast of stars and celebrities; a collision of car glamour and fashionable creation; on Dec 19, 2013, DS full sensorial premium sedan DS 5LS was revealed in Louvre Museum in Paris to demonstrate the distinctive charming of the first DS premium sedan.

全新前脸开启新纪元

DS New Front Face Design Starts a DS New Era

作为DS品牌全球战略车型，DS 5LS 是首款采用全新DS前脸设计、独立佩戴DS车标的全新三厢轿车，家族全新前脸的“DS之翼”意味着DS全新纪元的开启， DS的工程师和设计师带着对美学的极致关注和追求，开创性地用双翼嵌入大灯，形成了全新且有识别性的DS前脸造型， DS全球首席执行官易博丰在DS 5LS全球首秀发布会上隆重宣布，在未来所有的DS全新车型及改款车型上，都将采用全新的DS前脸并独立佩戴DS车标。DS 5LS，5代表大小，LS阐释豪华三厢轿车的概念。

As the global strategic model of DS brand, DS 5LS is the first premium sedan applying DS new front face design and independent DS logo. The distinctive front face “DS Wings”Grille opens a new chapter of DS era. DSenginee¬rs and designers have developed this front face with extreme care and attention to details, so that the effect of its wings fusing with the projectors will create amazement and magic. In DS5 LS global revealing ceremony, Mr. Yves Bonnefont, DS Global CEO announced that the new DS front face design and DS logo will be applied in all the DS models in the future. With regards DS 5LS, “5”means car size and segment, and “LS”interprets the concept of luxury sedan.

首款5D全感官豪华三厢车    DS 5LS全球首发亮相

First Global Reveal of DS 5LS, the First 5D Sedan with FullSensorial Experience

DS 5LS定位于全感官豪华三厢轿车，最大特色就是将为消费者提供全感官豪华体验。这种“全感官”的体验主要表现在视、听、品、触、嗅5种感官体验上，分别从灵感、动感、质感、未来感以及健康5个层面为消费者带来全新的驾乘感受和品质生活。

DS 5LS is positioning as 5D full sensorial premium sedan. The most prominent feature of DS 5LS is to provide consumers with full sensorial experience, which is expressed in Sight, Hear, Taste, Touch and Smell. Those senses will provide consumers new driving experience and high quality life in 5 aspects as inspiration, dynamic, quality, futurism and healthy.

DS 5LS全新的DS前脸造型及外观，将设计师的设计“灵感”从视觉上完美的呈现在大家面前；DS 5LS整车无沥青的领先环保标准，配备AQS空气质量控制系统及离子发生器，带给你更加“健康”的汽车生活享受；引领世界潮流的高功率小排量发动机THP200，使用领先的VVL可变气门升程系统，为DS 5LS带来了高达200马力的澎湃动力，让驾乘者尽享“动感”驾驶乐趣；欧洲进口的顶级NAPPA + SEMI ANILINE真皮，配以法式双缝线的精湛工艺，让DS 5LS尽显豪华“质感”；同时, DS品牌全新打造的智能车载互联服务系统DS CONNENT将首先搭载于DS 5LS车型上，让轻松便捷的人车互联，变得触手可及，令消费者感受到“未来感”就在身边。

The new DS front face design and modeling of DS 5LS perfectly present the “inspiration”of designers in visual sense. DS 5LS applies leading environment protection standard, non-asphalt material is used, and AQS air quality control system and ion generator will bring consumers “healthier”car life experience. The THP200 engine is designed to provide high power performance and low emission engine to provide stronger power of 200-horse power thanks to the innovative VVL (variable valve lift system) technology, which provides a “dynamic”driving experience. Europe imported NAPPA + SEMI ANILINE top leather and French double stitched technology are applied to fully demonstrate the premium “quality”of DS 5LS. Meanwhile, DS 5LS will also be the first model that designed with intelligent vehicle internet service system DS CONNENT, which is a new telematics system developed by DSto provide convenient and touchable service and enable DS 5LS consumers to fully experience the “futurism”around.

跨界艺术，雅顾助阵 诠释巴黎创新精神

Cross art cooperation, Studio Harcourt Paris endorses to interpret innovative spirit from Paris

DS 5LS是DS品牌整合全球资源，全新打造的一款豪华三厢轿车，也是DS品牌第二款在欧洲以外生产制造的车型。12月19日DS 5LS在巴黎的全球首秀，是DS品牌发展新的里程碑。全球顶级摄影机构雅顾也特别为此次DS 5LS全球首秀助力，进行了精心拍摄，展现了世界顶级光影艺术的魅力，对DS品牌的巴黎创新精神进行了详尽的诠释。雅顾拥有近百年历史，多为王室成员及明星名流摄影，被誉为摄影界的爱马仕。

DS brand has integrated its global resources to create the DS 5LS, an all new premium sedan, which is also the second model of DS produced outside Europe. On 19 Dec, the DS worldwide reveal in Paris is the milestone of the development of DS brand. Global top photograph agency Studio Harcourt Paris also supported the DS 5LS worldwide reveal. This time, Studio Harcourt Paris elaborately shoots the DS 5LS Paris revealing, demonstrates the world top photograph charming and interprets the DS innovative spirit from Paris. Studio Harcourt Paris has more than 100 years history and is honored as the Hermes in photograph circle for it usually serves the royal family and celebrities.

在此次首秀活动前后，众多嘉宾和媒体人士还集体参观了DS设计中心和巴黎众多的奢侈品工厂，在参观爱马仕、卡地亚等奢侈品工厂中，嘉宾们领略到了巴黎奢侈品制造行业精湛的手工技艺以及传承经典的艺术设计作品，进一步感受到DS品牌源自巴黎的创新精神以及在设计风格和制造工艺方面的继承和发展。DS全球设计总监梅特鲁为嘉宾们介绍了DS 5LS的设计理念。DS 从法国奢侈品中汲取灵感，借鉴了许多奢侈品的设计风格和加工工艺，例如DS 5LS所大量采用的法式双缝线工艺等。

During the revealing program, guests and media also visited the DS Design Centre and lots of luxury product factories in Paris. During the visit to Hermes, Cartier and other luxury goods factory, guests appreciated the exquisite craftsmanship and classical art piece of Paris luxury industry, which helped them to further comprehend the innovative spirit from Paris. Mr. Metroz, DS Global Design Director introduced the design concept of DS 5LS. DSadopts inspirations from French luxury products and applies a lot of luxury products design style and refinements such as the French double stitched technology of DS 5LS.

DS 5LS将于2014年3月底在中国上市，并将成为中国市场上首款全感官A级豪华三厢轿车，开辟一个新的细分市场。这充分体现了DS品牌的全球化视野和对中国市场的高度重视，代表着DS品牌发展的全新高度，树立了DS品牌发展的里程碑。媒体人士皆对DS 5LS给予了高度认可，并认为其将会是2014年最受消费者期待的车型之一。作为一款“5D全感官豪华A级车”，DS 5LS将以源自巴黎的创新精神，以及领先行业的高端品质和环保标准，为全球消费者带来独具魅力的驾乘感受。

At the end of March 2014, DS 5LS will be launched in Chinese market. Being the first A-class Premium sedan with full sensorial experience in Chinese market, it will create a new segment of Chinese car market. These fully reflect the global view of DS and highly emphasis on Chinese market, also represent a new height of the development of DS brand and build a milestone of DS brand. DS 5LS has won high recognition by the Media professionals, who agreed that it would be the most dreaming car in 2014. As a premium sedan with full sensorial experience, DS 5LS will bring unique glamorous driving and riding experience by its Paris innovative spirit, leading quality and environmental protection standard.